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Today, every company must have a website. You will be astounded by all the circles used to keep the lines in sync. Want to go deeper? Have a look at the latest Twitter logo. Using the Apple logo as an example, if you look at the curves and lines, you will start to see that there is a consistency to the circles and curvature. But once you add the “byte,” the meaning of the logo intensifies.Īnother way to keep it simple but effective is to think in terms of symmetry. The regular apple icon without the chunk removed is normal. Everyone always thinks complex and flashy is best, because you will stand out but in reality, the best icons are the ones with simple lines and a single enticing element. Simple is memorable, fascinating, and oftentimes, admirable. Simple logos are powerful and have resonated with a variety of audiences throughout the world. The best logos are ones that are simple-because they can evolve later down the line. And while on the subject of banal fonts, avoid Comic Sans, Papyrus, and similar styles at any cost. Helvetica font – if you don’t believe me, then just research the Gap logo fiasco for proof.Instead of following the same archetype of what’s “in,” why not come up with something far outside of the box? While many of the ideas are pure gold, seeing a number of designers use the fad over and over again is just asking for trouble. Just like clothing, there are fads in branding and logo design. Purple is mysterious, royal, and rich.ĭepending on the message you want to convey, color can add depth to the design. Green is used for money, wealth, and health. Blue is dependable, friendly and soothing.
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While color ultimately comes down to how the individual perceives it, there has been research done of the "perceived appropriateness" of brands that asks, “Does the color fit what is being sold?” For example, red is bold, passionate and exciting. In these cases, you can make adequate use of negative space to fabricate interest and then use shading to bring the illustration to life.īut if you have freedom to play, you might want to take a look at the psycologie of colors in graphic design. Some clients have a color palette picked out. Color communicates thoughts, ideas, and beliefs. No one randomly chooses a color for a logo design, and if they do, they obviously aren’t thinking much about the brand. For example, if the word is “soccer,” you could make those letters look like a soccer ball.Ĭolor is extremely integral to logo design. Another way is to make word and symbol art, such as using the brand’s name to develop a symbol. For instance, you might consider a visual double entendre, where there are two icons woven into a single picture (think of the two faces or wine cup illusion). There are certain ways to make a logo that is visually appealing-and one of the best methods is to create a visual interpretation of the brand’s overall concept. What are the values of the brand or company?.How does the brand aim to accomplish its goal?.Why did the brand begin? What is the mission or goal of the brand?.The branding process might go beyond the logo, but both are interwoven and so you should have the answers to some vital branding questions in front of you while developing the logo, such as: The other reason to ask yourself some questions about logo design is to incorporate strategy into the overall look. Has the brand been around forever? Does it have a heritage? You can use that in the design of the logo by drawing elements from the when and where of the brand’s beginning. But it is extremely important to know where the logo is originating from and why. Here are 5 ways to improve your logo design so it seriously stands out amongst the millions:ĭo all logos have a story? Yes and no. Otherwise, whether you are doing the logo for your own business or designing it for a client, you’re going to be doing the business a colossal disservice. You really need to encapsulate the meaning. Designing a logo? Sure, you might think that creating the visual representation of a brand is easy, but an eye-catching logo is more than just a circle and company name.